Hey, I'm JF!
I am a UX researcher, human factors engineer, and product builder living in the Rochester, NY area. In my free time, I enjoy traveling, reading, playing hockey, and spending time with my wife and kids.
Education
My path moved from psychology through computer science and AI to experimental cognitive psychology—building an interdisciplinary foundation for UX research, human factors work, and product building.
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Ph.D., Experimental cognitive psychology
Université de Montréal
Cognitive science & AI program, Study abroad at University of Connecticut
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M.S., Experimental cognitive psychology
Université de Montréal
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Certificate, Computer science (AI concentration)
Université du Québec à Montréal
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B.S., Psychology
Université de Montréal
Professional Experience
UX Research and Human Factors Engineering
For the first fifteen years of my career, I had the opportunity to design and conduct research in multiple safety-critical domains (e.g. air traffic control, helicopters, fighter jets, nuclear power), honing my skills in human factors engineering and user research design.
For the last ten years, I've applied my expertise in qualitative and quantitative UX research at SaaS B2B companies, focusing on human capital management (payroll and HR-related services) and software testing.
Former employers
- Lockheed Martin
- Paychex
- Westinghouse Electric
- Sauce Labs
- University at Buffalo
- ARA
- Mosaic ATM
- Titan Corp
Former clients
Through employer and contract roles—particularly at Lockheed Martin, ARA, Mosaic ATM, and Titan Corp—I supported programs for U.S. federal agencies and military organizations, including:
- FAA
- NASA
- DoD
- U.S. Navy
- U.S. Marines
- U.S. Air Force
Startup Founder
I am the founder of Felicitous Technologies, a software startup focused on creating solutions for a more equitable future. Our main project, Fair Hire AI, anonymizes job application materials to reduce unconscious biases and promote fairer hiring.
We are also developing Do users get it?, an affordable suite of UX research software tools.
I am also building Startup Toolkit, a growing suite of practical tools for founders — from capturing launch interest with NotifyMe to affordable UX research.