Hi, I'm JF!
I'm a cognitive scientist, UX researcher, and product builder who helps organizations make better product decisions. Over the past 25+ years, I've worked across aerospace, defense, enterprise software, and AI, combining rigorous research with practical product thinking to reduce uncertainty and improve user experiences.
Today, I'm expanding that work by building AI-enabled products and workflows that accelerate research, support better decisions, and turn insights into action. Whether leading strategic research, developing new products, or experimenting with emerging technologies, my goal remains the same: helping teams build products people understand, trust, and value.
